Green graphic design keeps pushing the frontiers of sustainability, efficiency and profitability.
Green design now goes way beyond printing on recycled paper—though that's still a baseline option when choosing design specifications. After all, the paper industry is the third largest industrial consumer of energy in the United States and paper accounts for 25% of all solid waste sent to landfills. Today we're making bigger strides, to go beyond carbon neutrality.
Exceeding Green Standards
In designing for clients and for the environment, we evaluate materials from cradle to cradle: Where are they sourced? How did they get here? How are we using them? Delivering them? Recycling them? Marketing them? That pushes us well past paper choice and into statistics, eco-audits and other realms not conventionally associated with graphic design, such as ink chemistry, tree-free papers, recycled plastics and renewable energy. That's where we find solutions that improve resource use and clients' brands—and keep us at the forefront of this evolving field.
We've learned important lessons from studies by Cisco, Sun Microsystems and the Environmental Defense Fund: Telecommuting not only increases productivity and satisfaction, but also shrinks businesses' carbon footprint. The average commuter spends 100 hours in a car every year, emitting the equivalent of 540 pounds of greenhouse gases. So virtual office space is our greenest management solution, both for our business and for our clients. It helps our team of specialists work more efficiently and keeps our fees extremely competitive—which keeps our clients extremely happy.
Today, every successful business knows the value—to their clients and to their bottom line—of working with the right partners. Whether we're partnering with a green printer, a sustainable promotions company or a solar-powered server host, we're strengthening our sustainability while building a larger, stronger, greener network—a community of environmentally conscious businesses for our clients to draw on.
New ideas. New clothes for old ideas. Old ideas turned on their heads. Our clients have high expectations, and we deliver. Whether we're building a brand, marketing in a green way or creating a better user experience, we're always innovating—asking questions, listening and addressing deep-rooted client issues, and always—always—striving to produce better design, more effective messages and more sustainable results.