The National Campaign shines a light on how media influences teen behaviors and attitudes. VoxVerde provided the green power.
Problem: 128 pages of up-to-date research on a somewhat dry, serious subject that needed a hip and engaging look. Solution: Use an illustrator who can introduce some fun into a data-rich publication. And print it entirely on FSC-certified recycled paper. That enabled VoxVerde to run an Eco-Audit report showing that we preserved 9.3 trees, saved 3,950 gallons of wastewater, prevented 437 pounds of solid waste and avoided 6,596,650 BTUs of energy consumption. Bonus: The book was featured in Designing for the Greater Good for cause-related marketing for families and communities.