Green trade show displays cut resource use and costs.
HealthWell Foundation wanted lightweight, low-hassle, flexible materials for their trade show booth. We designed a nimble display: Stacked next to each other, the three-piece set fills a standard ten-foot-wide booth. Separated, the pieces can be displayed along a hallway or down the side of a theater hall. Or the first piece can stand on its own.
The use of bamboo, a renewable resource, reduced the set's weight below that of typical pull-up displays—which lowered shipping costs and minimized the toll on employees working the show. And we printed the banners on a 100% recycled plastic made from soda bottles which is itself 100% recyclable, making the banners part of a closed production loop—and reducing the company's carbon footprint.